Command Signs not being placed properly

When giving myself a sign that has custom line datatags and placing it, the default sign placing menu comes up and doesn't set the right lines.

Command:'

/give @p sign 1 0 {BlockEntityTag:{Text1:"{\"text\":\"=\",\"bold\":true}",Text2:"{\"text\":\"Consumables\",\"color\":\"green\",\"bold\":true}",Text3:"{\"text\":\"Click for info\",\"clickEvent\":{\"action\":\"run_command\",\"value\":\"Pressing the offhand key with a consumable uses the item! Be careful,it'll use the whole stack!\"}}",Text4:"{\"text\":\"=\",\"bold\":true}"},display:{Name:"Custom Sign"}}