JSON-Texts not functional in tag "Name" of an Item

Can you provide the command used?

/give YOURNAME minecraft:diamond_sword 1 0 {
display:{
Name: "{text:\"TEST\",color:gold,bold:false,strikethrough:false,underlined:false,italic:false}"
}
}

also tried:

/give YOURNAME minecraft:diamond_sword 1 0 {
display:{
Name: "\"{text:\"TEST\",color:gold,bold:false,strikethrough:false,underlined:false,italic:false}"\"
}
}

and:

/give YOURNAME minecraft:diamond_sword 1 0 {
display:{
Name: "\"{text:\\\"TEST\\\",color:gold,bold:false,strikethrough:false,underlined:false,italic:false}"\"
}
}

Custom names are just strings; they don't support json formatting.

They should

This was never introduced in the game, for the Name tag
this is a bug tracher, and not for feature requests

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